Feeds
Where: Settings → Feeds
Settings → Feeds (under Data) is the outbound twin of importing: project your products through a field mapping into a channel format — Google Shopping, Amazon flat-file, or custom CSV/JSON/XML. Each channel adapter supplies the fields it expects plus a starter mapping, and flags what’s unmapped (e.g. a missing price field) before you go live. Feeds regenerate on a schedule in the background and serve at a stable, signed web address the channel polls.
Settings → Feeds — syndication channels (Google Shopping, Amazon, custom)
Feed health is on your dashboard — the Feeds tile and the “Feeds failing to build” needs-attention row. A failing feed is usually missing mapped data; Data health (Data quality and data health) is the fastest fix.