Storefront behavior
Where: Insights → Storefront behavior
Insights → Storefront behavior shows what buyers do before they buy: the browse-to-order funnel, active and abandoned carts, and search gaps — terms buyers searched that returned nothing.
Insights → Storefront behavior — funnel, carts and search gaps
tip
The search-gaps list is a merchandising goldmine: every entry is demand you’re not meeting — add the product, a synonym (Catalog → Search merchandising), or a category.